Hala Kassem is a creative with a background in film, photography, and writing. Raised between Egypt and China and fluent in Arabic, Mandarin, and English, her multicultural perspective is central to how she approaches storytelling—curious, intuitive, and attuned to nuance.
Her work moves across production, campaigns, editorial content, and brand strategy—shaped by hands-on experience in LA, New York, Cairo, and Hong Kong, and a curiosity that drives her to explore more.
With a foundation in film and media, she brings a narrative-led approach to every project, whether it’s behind the camera, in post-production, or developing messaging frameworks for brands. Her work reflects a sensitivity to both craft and context, shaped by years of working across visual storytelling, creative direction, and copywriting.
Open for collaborations.